← Our Services
Localization that feels native
Translating strings is the easy part. The hard part is making your product feel like it was built for that market — dates, currencies, cultural references, tone, everything.
What changes during localization
Date & number formats
Source
03/15/2025 — $1,200.00
Target
15.03.2025 — 1 200,00 ₸
Currency & units
Source
5.2 miles — $49.99/mo
Target
8.4 km — 24 500 ₸/мес
UI layout & spacing
Source
Left-aligned, compact English UI
Target
Adjusted for 20–30% text expansion in Russian
Tone & formality
Source
Hey! Ready to get started?
Target
Здравствуйте! Готовы начать работу?
What a localization project covers
Cultural adaptation — idioms, humor, imagery, color associations reviewed for local market fit
UI/UX review — text expansion, truncation, font rendering, layout reflow across all breakpoints
Locale formatting — dates, numbers, currencies, addresses, phone numbers in local conventions
Compliance — local legal requirements, age ratings, data privacy regulations, labeling standards
What we localize
Software & SaaS
UI strings, error messages, onboarding flows, in-app help. We work with your resource files directly.
Websites
Full site localization including SEO: meta tags, URLs, hreflang, locale-specific content strategy.
Games
In-game text, dialogue, item descriptions, store listings. Cultural adaptation for humor and references.
Marketing materials
Campaigns, landing pages, email sequences, social media. Transcreation when direct translation won't land.